Post by account_disabled on Dec 26, 2023 4:19:48 GMT
Ait is generally necessary to continue to automate ensure reliability and increase in power. Many companies use free tools including GA. What do you think about that Google Analytics is obviously a source of data but what bothers me most is that it is often a default choice or used just because its free. I rarely have clients who have carried out an analysis of the tools on the market to check which one was the most suitable. This can result in a lack of data or simply problems of adaptation between the company and its analytics tool.
There is a lack of information about the limits of GA and its role in the Google world. Without painting too dark a picture GA is a measurement tool developed by Google engineers to whom the merchant often spends Phone Number List large amount on Google Ads. I cant see Google engineers making choices to default their main source of income. The day Facebook Ads Bing Ads Criteo or others are integrated natively into GA I may change my point of view. Are we sure we can get quality data with this kind of tool Overall it is possible to work with any tool but again if you do not clearly define your needs and do the actions by default there is little chance that the data will be reliable. A wellconfigured and reliable analytical tool requires work especially in ecommerce.
Placing the tag is only part of the job. To limit server costs it is also necessary to see that some analyses can be partial. Sampling can be useful for displaying data quickly but can represent a discrepancy with actual data. Since some merchants confuse web analytics with their CRM sampling is not always easy to explain. Generally the biggest problem I see is that with GA merchants dont spend enough time on their tagging plans and they are often false or very partial. We are sometimes convinced about the ideal.
There is a lack of information about the limits of GA and its role in the Google world. Without painting too dark a picture GA is a measurement tool developed by Google engineers to whom the merchant often spends Phone Number List large amount on Google Ads. I cant see Google engineers making choices to default their main source of income. The day Facebook Ads Bing Ads Criteo or others are integrated natively into GA I may change my point of view. Are we sure we can get quality data with this kind of tool Overall it is possible to work with any tool but again if you do not clearly define your needs and do the actions by default there is little chance that the data will be reliable. A wellconfigured and reliable analytical tool requires work especially in ecommerce.
Placing the tag is only part of the job. To limit server costs it is also necessary to see that some analyses can be partial. Sampling can be useful for displaying data quickly but can represent a discrepancy with actual data. Since some merchants confuse web analytics with their CRM sampling is not always easy to explain. Generally the biggest problem I see is that with GA merchants dont spend enough time on their tagging plans and they are often false or very partial. We are sometimes convinced about the ideal.